B2B only · price-protected channel

We build the software. You sell it as yours.

Dodge Technologies licenses three finished web applications to white-label partners. Put your logo, your domain and your prices on them, keep every customer relationship, and pay a flat monthly fee — never a revenue share. With Dodge Fitness we go further and staff it too: every coach and nutritionist is hired and managed by us. We contractually cannot undercut your pricing or trade under your brand.

From $199/month · 1,000 subscribers included · No revenue share, ever · Coaches hired by us · Business partners only

120+
Active partners
14 days
Contract to first tenant
99.9%
Uptime, last 12 months
partners.dodgetechnologies.net/console
Partner console
Almadar Group
3 licences
Active subscribers
3,184
across 3 applications
Total signups
21,460
Pocket + Calendar
Your MRR
$41,724
▲ 12.1%
You pay us
$7,085
3 licences, itemised
Per application
Fitness · 1,300 subs × $4.99$6,487
Pocket · Scale, 1,200 / 5,000$399
Calendar · Growth, 684 / 1,000$199
Brands you run
Almadar Fit Almadar Books Almadar Book-Me

Partners reselling Dodge in 24 countries

IRON & OAK FITNESSNORTHBRIDGE ACCOUNTINGVELOCITY COACHINGALMADAR GROUPPIVOT CONSULTINGSUNRISE WELLNESS IRON & OAK FITNESSNORTHBRIDGE ACCOUNTINGVELOCITY COACHINGALMADAR GROUPPIVOT CONSULTINGSUNRISE WELLNESS
The model

Licence what you sell. Everything above it is yours.

We don't take a percentage, we don't touch your customers, and we don't appear anywhere in your product. Each application is licensed on its own: Dodge Fitness at $4.99 per subscriber with the coaching and nutrition team included, Dodge Pocket and Dodge Calendar on a capacity plan each. Then you price your own offer however you like.

1. Licence what you need

Take only the applications you intend to sell. Dodge Fitness is $4.99 per subscriber from a 500-subscriber floor; Pocket and Calendar are each on their own capacity plan from $199 a month.

Plans & limits

2. Make them yours

Upload your logo and palette, point a CNAME at us, and we provision SSL and email authentication on your domain. Your customers never see the Dodge name.

How white-label works

3. Sell and keep the margin

You set retail pricing, you bill your customers, you own the relationship. We invoice you per application — never a percentage of what you charge.

Run the numbers
$0
Revenue share taken
$0
Setup or onboarding fee
$0
Coaches you hire or pay
Never
We undercut your price
What you'll be selling

Three finished products, ready to rebrand.

Each one is a live, hosted, maintained web application — not a template or a starter kit. Pick the ones that fit the customers you already have. The prices shown are what other partners charge, for reference only: you set your own retail price for every application, in every market.

Dodge Fitness

Sell to: gyms, PT studios, wellness programmes

Coach-led training plans and dietician-built nutrition, with progress tracking and a coach marketplace. The coaches and nutritionists are hired and managed by us. Mobile-first for the gym floor.

Partners tend to charge
$12–25 / subscriber / mo
Details

Your cost: $4.99 per subscriber, minimum 500. No plan fee — that is the whole bill.

Dodge Pocket

Sell to: accountants, small offices, field teams

A pocket expense ledger for cash in, cash out and petty cash, with an infographic dashboard, budgets, receipts and clean exports.

Partners tend to charge
$5–12 / subscriber / mo
Details

Dodge Calendar

Sell to: clinics, salons, consultants, recruiters

Booking links and scheduling with availability rules, buffers, automatic timezones, team round-robin and reminder workflows.

Partners tend to charge
$6–14 / subscriber / mo
Details
Pricing

Licensed per application. Never by percentage.

There is no bundle and no account fee. Take one application or all three, and pay for each separately — nothing you do not sell costs you anything.

Dodge Pocket

From
$199/month

A capacity plan for this application alone. Three levels.

Subscribers
1,000+
Signups
10,000+

$199 / $399 / $899 · overage from $0.12 per extra subscriber

See capacity plans

Dodge Calendar

From
$199/month

The same three levels, licensed separately from Pocket.

Subscribers
1,000+
Signups
10,000+

$199 / $399 / $899 · overage from $0.12 per extra subscriber

See capacity plans

Annual billing takes two months off Pocket and Calendar. Full comparison and overage rates →

Why partner with us

You get a product line without an engineering team — or a coaching team.

We stay invisible

No Dodge branding in the app, the emails, the invoices or the source you expose — and we won't disclose that your product runs on us. Written into the agreement, not just promised.

Predictable cost

A published rate per application — $4.99 a subscriber on Fitness, a flat capacity fee on Pocket and Calendar. No percentage of your revenue, and nothing to pay for applications you do not sell.

Automate it or don't

Run everything from the partner console, or provision tenants from your own systems with the Partner API — included with every licence.

Multi-brand ready

Run several brands from one account — useful if you serve distinct verticals, or operate sub-resellers underneath you. Brand and sub-reseller counts are agreed in your order form.

We can't undercut you

You register your retail price; our own direct channel is contractually barred from going below it in your territory, discounts included. Channel policy →

Hosting is our problem

Scaling, backups, patching, monitoring and releases are included. Your engineering cost to launch is effectively zero.

Coaching is our payroll

Dodge Fitness ships with coaches and nutritionists that Dodge Technologies Ltd hires, vets, trains, rosters and pays — worldwide. You sell a staffed service without recruiting, employing or scheduling a single person. How it works →

Launch materials included

Editable decks, one-pagers, a pricing playbook, objection notes and a demo tenant — so your first sales call isn't from scratch.

Partner stories

What partners actually do with it

"We white-labelled all three apps for our client base. Two weeks from contract to first paying tenant, and it looks like software we built ourselves."

SA
Sara A.
Agency · all three licences

"Every client gets a branded expense ledger now. It made our bookkeeping cleaner and gave us a recurring line we didn't have before."

RK
Rahul K.
Accounting practice · Dodge Pocket

"We could never have hired 30 coaches across 22 sites. Dodge employs them, we brand them, and the cost per member is a number I can put in a spreadsheet."

MT
Miguel T.
Gym chain · Dodge Fitness
Business-to-business only

This site sells licences to businesses. Nothing here is sold to consumers.

Dodge does run its own consumer brand, on a separate website — and we'd rather you read that here than hear it from a customer. It is bound by contract: it cannot price below your registered retail price, cannot trade under or bid on your brand, cannot market to your customers, and does not offer white-label, sub-resellers or the Partner API at all.

Read the channel policy
Price floor
Your rate
we never go below it
Your brand
Off limits
no keywords, no comparisons
Your customers
Suppressed
excluded from our marketing
Business leads
Referred
to partners, no commission
FAQ

The questions partners ask first

Yes, entirely. There is no consumer checkout, no consumer pricing and no individual sign-up anywhere on this website — everything here is a business licence. If you want the apps for your own organisation, licence the ones you need and provision your own tenants; you own the brand either way.

Yes, under a separate Dodge-owned consumer brand on a separate website — and we say so plainly rather than discovering it together later. That channel is bound by contract: it cannot price below your registered retail price in your territory, cannot trade under or bid on your brand, cannot market to your customers, and does not offer white-label, sub-resellers or the Partner API at all. How the two channels are kept apart →

An end-user account under your brand that holds a live paid plan during the billing month. Cancelled, suspended and free accounts do not count. See the definitions on the pricing page for the exact rules.

Any end-user account created under your brand — free, trial, active or lapsed — measured cumulatively across your contract year. It exists so we can size infrastructure for funnels with a lot of free traffic.

Nothing breaks. On Dodge Pocket and Dodge Calendar you are billed overage at that application's plan rate for the month, and we flag it in the console; in almost every case moving up a level is cheaper than sustained overage, and we will tell you so. Dodge Fitness has no allowance to exceed.

No. Dodge Technologies Ltd hires and manages every coach and nutritionist, worldwide — recruitment, certification checks, background screening, training, rostering, absence cover and payroll are all ours. They appear inside your product under your branding, and your subscribers never see the Dodge name. That is what the $4.99 per subscriber on Dodge Fitness pays for. How the coaching layer works.

$4.99 per active subscriber per month and nothing else — no plan fee, no allowance, no overage. You are invoiced for a minimum of 500 subscribers ($2,495) from the month you launch, then $4.99 for each active subscriber above 500. See Dodge Fitness pricing.

Never. The licence fee for each application you take is the entire cost, at published rates. Whatever you charge your customers above it is yours.

Not through us. The apps run on your domain, send email from your domain, and carry only your branding, and we will not disclose that your product is built on Dodge technology. You can also upload a suppression list of your customer domains that our direct channel is excluded from marketing to. All of it sits in clause 4 of the reseller agreement.

Your brand. Our engineering. Their subscription.

Apply today and you could be provisioning your first branded tenant inside two weeks.